The Houston Business Directory was developed by InfoServe Media, LLC, a Houston Web design
business with measurable experience in driving traffic to online businesses.
All elements of the Houston Business Directory, including the domain name, META tags, body copy, and sparse graphics, were chosen to maximize the amount of traffic received from top-level search engines like Google, Yahoo!, and MSN Search. This traffic in turn results in a high number of targeted
click-throughs to sites listed in the Houston Business Directory.